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Eye.D Durango


As Durango’s only boutique eyewear shop, Eye.D’s ambition to fit you with glasses that help you look and see your best is unmatched.

Fine Eyewear Shop
140 E. 12th Street
Durango, CO 81301
Today's Hours: 10:30AM - 5:00PM
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Helping People Look & See Their Best

Eye.D. believes that glasses are a part of your identity and that finding the right frames and fit should not be taken lightly. Proper eyesight is just as important as how you feel in your glasses, and Eye.D. is aware of the diverse eyewear needs based on prescriptions and the necessity to feel amazing in your glasses. In 1984, Tracy at Eye.D. became a Certified Optician, meaning she has extensive knowledge and experience within the medical and aesthetic eyewear businesses. By analyzing facial structure and prescription needs, Tracy and her perceptive staff are able to narrow down what frames would best accentuate a face so you’ll find the right frames without trying on a hundred different pairs. The entire process of finding the perfect frames becomes enjoyable when you allow Eye.D. to help. Leave behind the worn down feelings and questions that come from trying to find a pair of glasses that capture your personality - Tracy and the staff at Eye.D. will help you find your special pair to help you look and see your best.

Professional Eyewear Consultation

The combination of properly fitted glasses, a look catered to your personality, and lenses that help you see your best is rarely found, and luckily Eye.D specializes in this integration. Technicians at standard eyewear stores often receive little training before they help fit your glasses. Unlike big-box retailers, Eye.D. ensures that their staff receives important training components such as technical expertise, fashion consulting, and knowledge of the wide range of vision needs. Because each person’s prescription is unique to their eyes, their glasses should be unique to them. Eye.D.’s extra level of expertise is an aspect that simplifies the entire process of receiving properly fitted glasses.

Boutique Eyewear Selection

What better way to find your glasses than having a grand selection to choose from and trained professionals at your side? Don’t settle for limited options when it comes to your eyewear. Designer brands of exquisite quality such as Oliver Peoples, Alain Mikli, Kate Young, Ray Ban, Etnia Barcelona, among countless others are available to choose from. Glasses should be considered more than lenses that help you see - they should be something you wear everyday with pride. Eye.D. is proud to offer so many boutique-style brands to make that everyday feeling possible. Come in to meet with an experienced staff member to begin a consultation to find your custom eyewear, or contact Eye.D. online.

Premium Lifetime Service

The glasses process starts and ends with premium service. Tracy and the experienced staff gladly provide services of the highest standards to ensure that your glasses are fit accordingly and comfortably. Regardless of your eyewear brand, drop in to Eye.D to receive adjustments and information on warranties that make you look and feel your best. Service on your glasses from Eye.D are covered for the entire lifetime of you owning them. For those that have glasses unable to be fit by others, Eye.D readily takes them in for adjustments as well. Tracy and the staff of Eye.D authentically care about your glasses experience and maintain their goal of giving you premium service.

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Eye.D Durango