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Business Improvement District organizes holiday shopping programs

Business Improvement District organizes holiday shopping programs

DURANGO, Colo. – In an effort to assist local businesses during the holiday season, the Durango Business Improvement District (BID) has organized two shopping incentive programs: The Holiday Rewards Program, and the Share the Love Durango Holiday-style Online Store. The Holiday Rewards Program is in partnership with the Durango Chamber of Commerce.

“No doubt the 2020 holiday season is probably the most unusual we’ve ever seen,” said Tim Walsworth, BID executive director. “We’ve come up with some ideas to make it convenient and rewarding for our local community members to support our merchants, not only in Downtown and North Main, but throughout La Plata County.”

“Folks probably are used to me being a bit of a broken record, as my tune replays, shop local, shop local,” said Jack Llewellyn, Chamber executive director. “But it’s never been more important than it is this year to help our small, often Mom-and-Pop stores sustain their families’ livelihoods and stay in business as we wade through this time. As I’ve said, ‘buy local’ or say ‘bye-bye’ to our businesses. This is a great example of how our two organization have collaborated to help our members and area businesses. I call it coopetition in the interest of helping everyone.”

Holiday Rewards Program:

The program rewards people for shopping locally by giving a gift card to a local store, after shopping receipts from stores are submitted. The amount of the gift card is tiered and increases as the original purchase amounts increase:

  • Spend $50 - $5 gift card, limit 300
  • Spend $100 - $25 gift card, limit 200
  • Spend $300 - $100 gift card, limit 100

Purchases must be made at businesses in La Plata County between Monday, Nov. 23 and Thursday, Dec. 31. Some businesses are necessarily not part of the promotion and Walsworth requests that shoppers reference the BID website www.DowntownDurango.org for details. Instructions for submitting receipts are also found on the website.

“Total dollars don’t need to be spent all at one store, so people can shop at a variety of stores and add up the receipt dollars to be eligible for the gift cards,” said Walsworth. “Payout of rewards will occur three times during the promotion, with the first two being made before Christmas.”

In addition to the BID and Chamber, sponsors have stepped up to support the program: Bank of Colorado, Morehart Murphy Regional Auto Center, La Plata County Economic Development Alliance, and the Town of Bayfield.

Share the Love Durango, Holiday-style Online Store:

The “virtual” store opens Monday, Nov. 23 with businesses posting their “items” (goods and services) on the BID website, and the store will remain open until Tuesday, Dec. 15. Item delivery will be fulfilled by the individual businesses, and will occur once mid-promotion, followed a second fulfillment immediately after it ends, so all “gifts” can be received by shoppers prior to Christmas.

“We organized a similar online store earlier this year, and it was not only fun but beneficial to our retailers,” said Walsworth. “Our goal this time is to generate at least $75,000 in sales at our BID stores. Shop online locally from the comfort of your couch, and keep our dollars here to support the community members and our economy.”

The Online Store is sponsored by Alpine Bank and Durango Motor Company. These sponsorships cover the credit card fees, allowing 100 percent of dollars paid for items to go to the participating businesses.

 

The Durango Business Improvement District was formed in 1997 with a goal and mission to support businesses within the District by assisting with special event marketing, providing research on topics of concern to the District (facilities, special events, best practices), planning and development of new facilities, and providing capital budget for equipment that enhances business in the District. Funding is generated by a 2 mill levy on property owners within the district, with additional marketing dollars contributed by the City of Durango. Additional information at www.downtowndurango.org.

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